Interscope Records

InterScope Records

Interscope Records, found in 1989 in Santa Monica, California is a Music Industry from parent company Universal Music Group Inc. that distributes mostly Pop, Hip-Hop, and Rap music internationally. They have a vast amount of talented artists on their label such as Lana Del Rey, Eminem, and many others, they are also the founders of Beats by Dre as Dr. Dre is a signed artist from Interscope Records.

Online, they handle themselves very professionally. Presumably, a team runs their accounts. On their website, they advertise their artists and on social media, interact with their fans and artists usually advertising music. They use Facebook, Twitter, Tumblr, Instagram, Youtube, and Sound Cloud all to advertise their new hits and singles for the purpose of marketing.

Their Facebook is utilized to promote their artists new singles, music videos, and tours.

Screen Shot 2014-07-03 at 10.39.30 AM

Their Twitter is used to promote videos, tours, singles, and artists. They don’t interact with fans and use it purely for promotion.

Screen Shot 2014-07-03 at 10.37.08 AM

Their Tumblr is pictures of their artists presumably from instagram. It’s used mainly for publicity.

Screen Shot 2014-07-03 at 10.28.14 AM

Their Instagram is used to promote their media and show off lives of artists on tour and daily activities.

Screen Shot 2014-07-03 at 10.25.17 AM

Their YouTube account is for music videos to show the music of artists off in videos appealing to people and reels in customers for their music.

Screen Shot 2014-07-03 at 10.23.17 AM

Their SoundCloud account streams their artists music in portions for promotional purposes. It gives views which will also bring in customers for music.

Screen Shot 2014-07-03 at 10.20.21 AM





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s